Over the years Direct Mail has been and continues to be one of the most cost effective ways of reaching the people you want, when you want.
Main Benefits of Direct Mail
- Tailored – Can be highly personalised to improve impact and help increase response rates.
- Highly Targeted – reach only the audience you want to reach, saving money and reducing environmental impact.
- Less Intrusive – it can be opened at a time to suit the recipient and can be referred to when it is convenient for the recipient to respond.
- Tangible – can be kept for future reference or can be passed on as a warm lead to someone else.
- Flexible – can be as detailed or simple as you require. You are not constrained by space or time unlike other forms of marketing.
- Time Controlled – often marketing material can be more effective if the delivery time can be controlled. With a full range of delivery speeds this can easily be achieved.
- Measurable – you can include an easy response method such as application forms and reply paid envelopes. It is also easy to measure the cost of every response which can help when planning your next campaign.
- Easily Tested – small test cells can easily be tested prior to committing to full implementation of direct mail campaign.
- Reliable – Lets you get your message directly into the hands of the audience you want to reach. Unlike e-mail marketing which can often be blocked by ever sophisticated spam filters.
- Universal Acceptance – Direct Mail can be received by everyone in society as no need to pre-own of have experience of technology.
- Attention Grabbing – whilst reading direct mail, you can be sure you have the reader's undivided attention.
Examples
Here are just a few examples of what Direct Mail can do for your business.
- Generate new business;
- Build relationships and maintain the loyalty of existing customers;
- Create awareness of new products and services;
- Promote special offers and events;
- Provide information on Company's current of future activities.