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data enhancementWe provide a number of services that can help you achieve even more benefit from the data you hold.

Data can be enhanced by either appending actual data, profiled data or by introducing some other form of data formatting that allows for better use of the data.

Actual Data Appending

Some of the most beneficial elements of actual data that can be appended includes:

  • Telephone Number - based on BT OSIS, returns telephone number or "Ex-Directory". 
  • Email Address - we utilise a large network of partner supplied data to enable email address data to be appended to your contact list.
  • Nearest Location Appending - based on a supplied list of your "offices" (or similar points of interest) we are able to append to name of the nearest location against each contact.   Additional details such as mileage and drive time to the "office" can also be appended, opening up the opportunity for even more targeted marketing messages.

Profiled Data Appending

Profiled data can provide a detailed insight into the make-up of your contact list, with key areas covering their demographic, geographic and financial characteristics.

Name Formatting

Often name fields may need split or combined to provide firstnames, initials or salutation information.   We can provide these and any other formatting requirements you may need from your data.l

Related Information

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