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Within the EU there is a requirement to open up formerly closed markets, especially those that have been the subject of Government monopolies. One of the organisations most resistant to change, at least ...
Created on 27 February 2018
The use of direct mail campaigns dwindled substantially as people moved towards digital methods of contact and marketing. But times are changing and there is a renewed opportunity for organisations to ...
For the small to medium business, mining local prospects is key to sustaining growth, with direct mail continuing to be the primary method of keeping channels between businesses and local customers open. ...
Created on 01 July 2018
Over the years Direct Mail has been and continues to be one of the most cost effective ways of reaching the people you want, when you want. Main Benefits of Direct Mail Tailored – Can be highly personalised ...
Direct mail is still regarded as one of the most effective and personable ways with which to conduct marketing campaigns. Unfortunately, in a world where email marketing and social media are just a click ...
Created on 05 August 2018
Amazingly, many companies still don't understand the true value of a good direct mail campaign. Instead they focus all of their efforts on digital methods or other advertising and marketing methods that ...